The Intel Ultrabook 3D Tour is a German promotional campaign in launching the new Ultrabook. In collaboration with agency Visual Drugstore the event aims to uses a Multi Media Offroad Vehicle (MMOV) — a specially designed projection mapping vehicle — provide the best audio visual live experience to offer, free of charge to the public. The launch took place on April 28 at the Internationales Maritimes Museum in Hamburg and the upcoming tour will be in Stuttgart on June 2, 2012.
Photographer Ryan Hopkinson collaborated with Lightning + Kinglyface to create these indoor tornadoes delicately balancing the right artificial environment with the correct amount of rising smoke. Any slight wind changes in the studio or on the surface would knock the vortex and stop it from forming. In total they managed to create twenty tornadoes, each around 4ft in height all with their own personalities and weight.